On the Beach launches Apple TV holiday app with a UK travel industry first “book now” function

On the Beach launches Apple TV holiday app with a UK travel industry first “book now” function

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British holidaymakers will be able to plan, search and book their perfect beach holidays from the comfort of their own sofa, thanks to the new Apple TV app from beach holiday specialist On the Beach.

This new holiday deals app for Apple TV from On the Beach gives travellers the ability to search by month of departure, departure airport or multiple departure airports before results are displayed. Customers are then able to click each holiday on offer to reveal more information such as flight details, hotel description with images and customer reviews.

In a first for the UK travel industry, users are then able click the ‘book now’ button before using the Apple ‘handoff’ functionality which enables people to switch to their iPhone or iPad device to complete the booking. Users are then able to tailor their choice of holiday by changing flights and board basis along with adding products such as baggage and transfers.

This new Apple TV app from On the Beach follows the success of its iPhone and iPad app which has proved very popular with British holidaymakers and recently experienced a significant growth in bookings.

Alistair Daly, Chief Marketing Officer at On the Beach comments: “This is a very exciting development and we are sure it will prove very popular with customers. Sales via our app for iPhone, iPad and Android have been increasing each year and this new Apple TV app will make it even easier for people to plan and book their next holiday.”

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