Jumia becomes the one stop online destination in Africa

Jumia becomes the one stop online destination in Africa

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Africa Internet Group is today connecting its companies into Jumia’s ecosystem with a new vision, “Expand your horizons”. The new Jumia ecosystem will give access to products and services from its leading platforms.

After 4 years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the No1 E-commerce platform in Africa.

“We founded our companies with a very strong belief: Internet can improve people’s lives across the globe. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience” said Sacha Poignonnec and Jeremy Hodara, founders and co-CEOs of Jumia.

Customers can now access respective products and services on JUMIA; Jovago – Africa’s leading online hotel booking platform now rebrands to Jumia Travel, while food delivery company, HelloFood will now be Jumia Food. Kaymu which serves as a community market place has rebranded to Jumia Market. Real estate Lamudi becomes Jumia House, leading general classifieds platform Vendito becomes Jumia Deals and Everjobs is now Jumia Jobs. Carmudi becomes Jumia Car, while the company’s logistics services AIG X takes new identity as Jumia Services.

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere.

Jumia Travel is Africa’s No.1 hotel booking website, allowing you to get the best prices for more than 25,000 hotels in Africa and more than 200,000 hotels around the world. Our ambition is to bring every bit of available accommodation online, and to create the easiest and cheapest way for customers to book it.

Jumia Travel have hundreds of travel specialists constantly in touch with its customers. Offices are located in Lagos (Nigeria), Accra (Ghana), Dakar (Senegal), Abidjan (Ivory Coast), Algiers (Algeria), Douala (Cameroon), Kampala (Uganda), Dar Es Salaam (Tanzania), Nairobi (Kenya), Addis Ababa (Ethiopia), Porto (Portugal) and Paris (France). Before June 2016, Jumia Travel was known as Jovago, founded in 2013 by Jumia and is backed by MTN, Rocket Internet, Millicom, Orange, Axa and financial partners.

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